THE ULTIMATE PASTRY, SAVORY & BEVERAGE INGREDIENT MANUFACTURING COMPANY

Jack Barsoumian, armed with extensive knowledge in cell molecular biology as well as a penchant for sublime flavor, along with his wife Maral, a marketing guru, teamed up with his brother Ara Barsoumian, a chemical engineer and an expert in process manufacturing, as well as his wife Hasmig to form the company in its earliest of days.

With a single item in their repertoire, an ages-old recipe for a European-style almond-pistachio truffle, the four of them set up shop in a non-descript industrial section to realize their dream. Without knowing the difficulties and challenges which laid in their way, they forged ahead with remarkable resolve and a tireless work ethic which is not only still evident today, but permeates a large portion of employment at Amoretti: unshakable optimism, spirited work ethic, and an excitement for what lies ahead.

That almond-pistachio truffle never made it to the present, but it laid the groundwork for future items, and ultimately, for the company to grow past its infancy. While finding a market for the highly-unique truffle was very difficult, the company found a large audience with the truffle's deconstructed ingredients of almond paste and pistachio paste. In particular, many bakers found massive success with Amoretti's distinctive almond paste, a deliciously unique combination of almonds and sugar which is still available today, and is a tried-and-true pillar of Amoretti quality after more than 100,000 experiments to perfect that one item.

Slowly, as their customer base grew, many accounts started to ask for items which Amoretti did not manufacture. Not willing to lose customers without giving it a shot, Jack, Maral, Ara, and Hasmig happily agreed to creating and testing samples with willing accounts, and slowly the business grew from a handful of offerings to dozens and hundreds, and ultimately to the thousands it currently manufactures.